Amul's advertisements have touched the hearts of millions of Indians since decades. Amul's illustrious advertisement journey began in 1966, when the company approached Sylvester daCunha to design a new ad campaign for Amul Butter. He designed an ad campaign with a series of hoardings with smart and witty topical ads. The ads became an instant hit.
Today, Amul, the largest food brand in India with an annual turnover of $2.2 billion in 2010-11, has the distinction of running longest running ad campaign in the world.
Manish Jhaveri has been writing the scripts for these hoardings since 1995.
Whatever said and written is less for this creative giant which has entertained us with its ads since 41 years. Whats a better way than go through its most interesting ads of 2011.
Tribute to Steve Jobs
Kingfisher Airlines Crisis
2G Spectrum Scam
Social Media Screening
Row over FDI in Retail
The beauty of these ads lie in their simplicity and straight forward message with a touch of humor that has been winning hearts. The channel has been the same - print and hoardings. This proves the importance of content and its delivery for the success of any IMC plan.
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