Thursday, October 4, 2012

IMC as we know it today

Has marketing communication been the same over these decades? The obvious answer is NO. The very move to IMC reflects the adaptation by marketers to changing environment, customers behavior, technology and media. 

Before moving on to traditional media lets explore the evolution of IMC as we know it today....






Some effects of the recent technology changes and how has it effected traditional media


Print Media


Television

Internet



Source : Pitch Madison Media Advertising Outlook 2012

Above is just an illustration to compare the growing popularity and spend on internet and social media and decreasing popularity of print. How are print and TV trying to reviving themselves? We'll explore that later. In the next blog we explore the different types of promotion channels with interesting examples.....

- Happy Communicating :)


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