Has marketing communication been the same over these decades? The obvious answer is NO. The very move to IMC reflects the adaptation by marketers to changing environment, customers behavior, technology and media.
Source : Pitch Madison Media Advertising Outlook 2012
Before moving on to traditional media lets explore the evolution of IMC as we know it today....
Some effects of the recent technology changes and how has it effected traditional media
Print Media
Television
Internet
Source : Pitch Madison Media Advertising Outlook 2012
Above is just an illustration to compare the growing popularity and spend on internet and social media and decreasing popularity of print. How are print and TV trying to reviving themselves? We'll explore that later. In the next blog we explore the different types of promotion channels with interesting examples.....
- Happy Communicating :)
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