Saturday, September 29, 2012

What is IMC ??

Introduction to IMC 


IMC can be defined as a strategic business practice used to develop, execute and evaluate coordinated, measurable, persuasive brand communications programs over time with customers, prospects, employees, associates and other targeted relevant internal and external audiences. The goal is to generate both short term financial returns and long term brand and shareholder value


In the next blog we explain the evolution of IMC and how its changing with technology.... Keep reading !!!!



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